Behavioral Economics and your Travel Program

Behavioral Economics and your Travel Program
White Papers 02 Aug 2018

A hot topic for business in 2018, Behavioral Economics, is a relatively new field that combines insights from psychology, judgement, decision making and economics to generate a more accurate understanding of human behavior (Harvard Business Review 2017).

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fcm whitepaper behavioral economics cover

Put simply, behavioral economics looks at how people make decisions about what they will buy and how much they will pay. This white paper explores how a well-planned travel program with solid policies, compliance and strategies in place can positively influence travelers to make better choices about their trips – and increase the effectiveness of your travel program.