Last month Sam was unveiled at London’s iconic Business Travel Show. The Business Travel Show is Europe’s largest specialized exhibition and conference bringing together 7,730 European travel professionals.
Sam stole the show with standout branding across the entrance to the show, as well as interactive demos at the FCM stand. The Business Travel Show was the perfect place for the business travel industry to meet Sam, not only is it one of the industries longest standing events but it provides an unparalleled place for corporate travel buyers and managers to engage with the suppliers, knowledge and contacts to help create and develop successful travel programs.
Interactive, chatbot, mobile app SAM was launched in the US back in July of last year. Kelvin Kroll, chief information officer, Europe and Africa, of FCM’s parent company Flight Centre Travel Group, says: “The conversational interface and relevance of the messages or questions that Sam exchanges with the user, gives travelers their own ‘personal assistant’ on the move.
“Business travelers are already feeling the urge to use other consumer apps for booking flights and hotels, instead of their TMC… at the same time, the smartphone era is transitioning towards the conversation era, meaning the way consumers communicate with apps is moving to a message-based approach. By 2020 we predict consumers will start feeling app fatigue and text or voice-based interfaces will be the new norm.”
Sam:] lead designer, Marc Blanes, said of the creation: “Sam:] the brand empowers everything that Sam:] is and does. It’s clean, slick, simple and clear. The design language features a playful combination of ownable imagery, bold blocks of blue, iconic faces and personal messaging to create curiosity behind who Sam:] is and where audiences can meet the mysterious personality that’s set to change the way we travel.”
The US market can look forward to the launch of Sam 2.0 in the coming weeks which will feature updates that include geo-localized traffic updates, baggage information and improved visuals as well as performance. Watch this space!