Our rundown of some of the top news from the fast-moving accomodation sector, from mergers and partnerships to brand expansions and loyalty programs.
Hilton airport expansion
Hilton Hotels & Resorts is expanding presence in airport locations. Five new additions, which are all in North America, include the Hilton Nashville Airport, the H Hotel Los Angeles, Curio Collection by Hilton, the DoubleTree by Hilton Toronto Airport West, the DoubleTree by Hilton Toronto Airport and the DoubleTree by Hilton Boston Logan Airport Chelsea.
WoodSpring Hotels on track to open 21 hotels in 2017
WoodSpring Hotels has announced this month that it is on track to open 21 hotels during 2017, bringing its total to 235 properties across the U.S. The company has recently announced plans for 45 new hotels in 2018, making it one of the fastest growing accommodation brands in the country. New locations include Minneapolis, Manchester New Hampshire, Detroit, Providence, Boston and Miami. All these hotels will include brand-wide free wireless access as well as reworked interior décor and rebranded exterior signage.
Wyndham's Trademark Hotel Collection spans U.S. with six new additions
Wyndham Hotel Group is expanding its Trademark Hotel Collection brand to six more independent hotels in the United States. The expansion properties are located in New York, Florida, California and North Dakota and bring Trademark’s global stable up to 60 properties covering four countries. This collection, launched earlier this year, is geared towards upper-midscale travelers looking for individuality and independence without losing the resources, reliability and loyalty rewards of a large chain. Demand for this type of ‘soft-branded’ hotel has been increasing rapidly, with such hotels generating nearly 15 billion dollars of revenue in the U.S. alone in 2016.
Hilton adds new brands
Hilton Hotels have announced that they are developing four new brands for their international portfolio. The first of these will be a version of their current offering with a slightly more luxurious touch appropriately named Hilton Plus. A micro-hotel brand geared towards urban areas which was described by Hilton CEO Christopher Nasetta as a ‘hostel on steroids’. These will be joined by two luxury brands, one a boutique ‘soft brand’ collection and the other a lifestyle offering. The micro-hotel, ‘soft brand’ collection and Hilton Plus are all slated to begin operations in 2018.
Aman opens hotel in New York
Super-Luxury hotel chain Aman Resorts Group Ltd is opening a new location in New York. Usually associated with more remote and secluded locations like Bali and Utah, Aman’s first foray into Manhattan will feature 83 rooms situated between the fourth and tenth floors of the Crown building on West 56th street between 5th and 6th avenues. Each suite will be at least 750 square feet and feature the luxurious furnishings and service that the chain is famous for. The 11th floor and those above, however, will be turned into 20 luxury residences culminating in a five-story, 14,000 square foot penthouse costing in excess of $100 million. The hotel will feature amenities such as a three-story spa, a jazz club, a cigar bar, Japanese and Italian restaurants, piano bar and wine library.