FCM's Hotel Insights: January 2018

Hotel Insights January
Travel News 22 Jan 2018

Fairmont in Austin set to open very soon with a grand total of 1,048 rooms, making it the largest hotel in the city.

A new Fairmont hotel will be opening up in Austin, Texas early this year. The 37-story, 1,048-room location will be the biggest hotel in the city measured by potential occupancy. The Fairmont Austin will offer much more than just size, with the owners clearly geared towards the luxury segment of the market. The hotel design features five restaurants and bars, meeting spaces of different sizes, a 7th floor pool, an entertainment deck and VIP cabanas.

 

Fairmont President’s Club and Le Club AccorHotels set to merge loyalty programs on July 2nd 2018.

Fairmont and AccorHotels are set to merge their loyalty programs in July of this year. International hotel giant Accor acquired Fairmont parent company FRHI last year, adding its luxury brands to Accor’s existing 4,200 hotel and 570,000 room portfolio. The Accor ‘Le club’ loyalty program is perceived as more points-focused than the Fairmont President’s Club, ensuring these two schemes merge effectively will be crucial in their success going forward.

 

Marriott Rewards and the Starwood Preferred Guest Programs will remain separate in 2018.

Marriott and Starwood will not be merging their loyalty programs this year despite last year’s merger, with Marriott still working on fully integrating the massive acquisition into its existing structure. The $13 billion purchase means Marriott now operates 30 brands, more than 5,600 hotels and 1.1 million rooms in 110 countries, making it the largest hotel company in the world. Although the programs will remain separate, members of the Marriott Rewards and Starwood Preferred Guest programs are able to link their accounts together to begin redeeming their points across the entire network . Follow these links to connect your Marriott or Starwood loyalty programs.

 

Revel casino Atlantic City bought for $200 Million.

The Revel casino was originally designed as a high-end playground for wealthy professionals from nearby New York and Philadelphia with a development cost of $2.4 billion. Upon completion it was the tallest building in the city, with a high-profile grand opening ceremony headlined by Beyonce. But less than six years later the failed property has been picked up for only $200 million by a Colorado developer. The new owner aims to reopen the casino under the ‘Ocean Resort’ branding after renovations are completed.

 

Kimpton Karma rolled into the IHG Rewards Club.

IHG, the new owners of boutique hotel brand Kimpton have announced that the Kimpton Karama loyalty program will now be linked to their broader IHG loyalty offering. Patrons will be able to book Kimpton hotels using IHG Rewards Club points, as well as receive a host of other benefits. This comes after the acquisition of Kimpton by IHG last year. More details on exactly what the merged programs will look like in the future are still emerging, but integration is expected to continue over 2018.

 

Hilton revitalizes loyalty program.

International hotel giant Hilton is revamping its loyalty program, increasing perks for the members of the top tiers but removing the ability to earn airline miles on spending at Hilton hotels. Those without Elite status will still get 10 rewards points for every dollar spent, but there will be a 20% bonus for Silver, 80% for Gold and 100% for Diamond status members. This added value compensates for Hilton ending the ‘Points and Miles’ program, meaning there will be no more airline miles awarded. The changes will come into full effect on April 1.