Americans willing to spend more and prioritize travel in 2017

Travel News 10 Dec 2016

A recent survey conducted by Choice Hotels* predicts that Americans will increase travel spending in 2017 and it also identifies the top domestic and international destinations. "Even though Americans are busier than ever, our survey reinforces that travel matters. People are willing to spend significantly more than last year to explore new places," said Patrick Pacious, president and chief operating officer, Choice Hotels International.

Although Americans are increasingly constrained on time they are still planning to spend more on travel. The study showed that on average people will take at least 3 trips in 2017 and that 1 in 5 people listed 'my schedule was just too busy' as a reason for not traveling more over the past 12 months, a 144-percent increase over the year prior. Having said that, budgets are increasing which is in turn encouraging more frequent travel; leisure/personal travel budgets are up 42 percent over 2016, from $3,572 to $5,063.

In a different study from October, on Millennial travel patterns, Choice revealed that a staggering 33% of Millennials would put off buying a home to take a dream vacation and that 12% of Millennials have quit their job to take a vacation or go to an event such as a concert!

The top domestic destinations for traveling were beach centric such as Florida and California; ‘Millennials prefer beach and urban city destinations, compared to baby boomers who are 31 percent more likely to visit somewhere off the beaten path.’ Internationally Australia comes top with a 63% lead, ahead of both South American (38%) and Cuba (27%).

People are also willing to give up their everyday comforts in exchange for an all-expenses paid trip to their dream destination it seems. 57% of Americans said they would give up their daily coffee while 1 in 4 said they would a miss a child’s birthday or their best friends wedding!

*The Choice Hotels 2017 Travel Forecast was conducted by Newlio ( among a nationally representative sample of 1070 U.S.