FCM launches new logo and branding to commence 2016
January 18, 2016
As FCM Travel Solutions enters their 12th year of operation since its inception in 2004, the company has announced its first logo change in that time.
Global Managing Director Gregory Lording says the changes reflect the evolution in the organization since it began trading, while still retaining strong links to the company's heritage.
“I am very proud of the changes that have taken shape over the last 11 years,” says Gregory. “FCM has developed significantly and continues to evolve as a leading global corporate travel brand.”
“FCM are transforming the business of travel every day. Whether it is through our industry-leading account management services and creating customized client programs or applying best practice travel technology solutions – our new logo and imagery represents this and how our people, product and technology are immersed in the business of travel.”
“While we as an organization have evolved, it is our people that make the difference and remain at the core of our hero imagery,” added Gregory.
FCM's Global Marketing Leader Karen Cooke said the brand refresh and new logo represent a culmination of more than 12 months of work to develop a logo that is relevant, contemporary and representative of the direction in which FCM is heading.
“We have selected imagery and created a logo which we believe more closely represents our invigorated and dynamic approach to corporate travel,” said Karen.
News of the organization's new logo follows an announcement last year of the company's fifth consecutive World Travel Award win, having secured the title of World's Leading Travel Management Company in 2015 (title also awarded 2014, 2013, 2012, 2011).
FCM Travel Solutions is the business travel partner of choice for large national, multinational and global corporations. We are an award-winning global corporate travel management company ranking as one of the top five by size around the world. We operate a global network which spans more than 90 countries, employing over 6000 people.
FCM are transforming the business of travel through our empowered and accountable people who deliver 24/7 service and are available either online or offline. Leveraging FCM's negotiating strength and supplier relationships in conjunction with our tailored business travel programs, our expertise delivers more for our clients where it matters most to them.
For five consecutive years we have been recognized as the World's Leading Travel Management Company at the esteemed World Travel Awards (2015, 2014, 2013, 2012, 2011).
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