As FCM Travel Solutions enters their 12th year of operation since its inception in 2004, the company has announced its first logo change in that time.
Global Managing Director Gregory Lording says the changes reflect the evolution in the organization since it began trading, while still retaining strong links to the company's heritage.
“I am very proud of the changes that have taken shape over the last 11 years,” says Gregory. “FCM has developed significantly and continues to evolve as a leading global corporate travel brand.”
“FCM are transforming the business of travel every day. Whether it is through our industry-leading account management services and creating customized client programs or applying best practice travel technology solutions – our new logo and imagery represents this and how our people, product and technology are immersed in the business of travel.”
“While we as an organization have evolved, it is our people that make the difference and remain at the core of our hero imagery,” added Gregory.
FCM's Global Marketing Leader Karen Cooke said the brand refresh and new logo represent a culmination of more than 12 months of work to develop a logo that is relevant, contemporary and representative of the direction in which FCM is heading.
“We have selected imagery and created a logo which we believe more closely represents our invigorated and dynamic approach to corporate travel,” said Karen.
News of the organization's new logo follows an announcement last year of the company's fifth consecutive World Travel Award win, having secured the title of World's Leading Travel Management Company in 2015 (title also awarded 2014, 2013, 2012, 2011).